 A Fresh Start for Profile Plus
Managing Director Robyn Glynne-Percy is delighted to announce that Profile Plus has become part of PR, public affairs and marketing services group, Freshwater UK PLC.
Freshwater has become Britain's number one regional agency in PR Week's 2009 League Table, through the strategic acquisition of regional PR agencies with strong sector specialisms.
As one of Scotland's leading leisure and lifestyle PR agencies, Profile Plus will bring a new skill set and wealth of experience in the travel, food and drink sectors to Freshwater, strengthening the company's operations in Scotland and building on its specialist market expertise across the UK and Ireland.
By joining forces with a larger group, Profile Plus has the opportunity to increase the depth and breadth of services offered to our clients, while enabling us to contribute to the wider success of a leading regional PR network.
Freshwater Scotland's chairman, Iain Reekie said: "The acquisition of Profile Plus is a positive step forward that not only strengthens our presence in the Scottish market, but also enhances our market position in the UK leisure and lifestyle sector. The addition of an Edinburgh office to the existing one in Glasgow also brings with it a very capable and experienced operator, Robyn, to our team in Scotland".
Freshwater has over 90 professional staff working from 11 locations in the UK, Dublin and Brussels. The group has expertise in public relations, stakeholder communications, public affairs, social marketing, online media and creative services. It has more than 350 clients in sectors as diverse as energy, transport, health, education, consumer, retail, local government, property, technology and professional services. And now particular strengths in leisure and lifestyle PR!
Update on the Profile Plus team
We are delighted to announce the appointment of Jonathan Perkins as Senior Account Manager.
With over seven years experience working in private and public sector PR and marketing management within the UK travel, tourism, food & drink and environment sectors, Jonathan's previous clients include Hadrian's Wall Heritage Ltd, Cumbria Tourism, The National Trust, The Forestry Commission and Booths Supermarkets.
Jonathan will be managing a number of Profile Plus' prestigious travel accounts including: Turnberry, a Luxury Collection Resort, Scotland; The Sheraton Grand Hotel & Spa; Tourism Ireland and The Fitzwilliam Hotel Belfast.
Congratulations are also in order to Alison Liddy who has been promoted to the role of Senior Account Manager. Alison oversees a number of Profile Plus clients including Ian Macleod Distillers, Rabbie's Trail Burners and Your Healthy Living Show.
For more information, contact Robyn Glynne-Percy.
 PRISM - A new online PR service from Profile Plus
Leading leisure and lifestyle PR agency Profile Plus has launched a new online PR service named PRISM (PR, Internet & Social Media).
The new service will be available on a project, campaign, crisis communications, or a retained basis, and will be tailored to each client’s needs. Profile Plus will provide education and training for clients in the area of new media, to establish an understanding of the platforms involved. The agency will then carry out an online audit to outline the client’s current profile online. This will allow Profile Plus to create an online strategy based on where the client is starting from, where they would like to be and how we are going to achieve this.
The principle strategy of the PRISM service lies in identifying key influencers online and developing the client’s presence in areas that are used by their target market, to engage in direct conversations with the target market, build links to the client’s website, create advocates for the brand, and to monitor and evaluate the client’s online profile as it grows.
Other elements of the service include creating and maintaining an online media centre with a comprehensive multimedia library of audio, video and high quality images; creating and distributing social media news releases with multimedia content; liaison with online media outlets for editorial coverage and promotions; creating and maintaining company blogs; creating professional podcasts and vodcasts; producing e-newsletters, and providing copy for websites.
The agency can also provide, through partnerships, full web design and search engine optimisation services. These items can be seen as a ‘menu’ from which a client can choose the tools that will work for them, and decide how much support they need on each item from Profile Plus.
While Profile Plus has been engaged with new media for some time, we believe now is the time to launch a dedicated online PR service with an expanded offering, as the new media sector goes from strength to strength.
The rise of web 2.0 has forever changed the nature of communications between businesses and their stakeholders. We believe that PR is in a unique position to harness the opportunities presented by this shift, and act as a bridge between traditional and new media. However, we do believe that collaboration works best in this area, so we will also bring together relevant creative agencies working for a client, for example in marketing or search engine optimisation, to achieve cohesive and integrated results.
For further information, or to discuss your next step towards an integrated online PR strategy, please contact Managing Director Robyn Glynne-Percy on 0131 554 6111 or rgp@profileplus.co.uk.
For further information on Profile Plus, please visit, www.profileplus.co.uk.
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