WE ARE RECRUITING!!
Thriving leisure & lifestyle PR agency, Profile Plus, seeks to appoint an experienced Account Director due to a number of exciting new business wins and expansion to Glasgow offices.
We are looking for a self-motivated, confident and experienced Account Director to join this dynamic company at its offices in Edinburgh.
The ideal candidate will have agency experience, having worked with clients in the travel, hospitality and drinks sectors.
We will be looking for a candidate with corporate, consumer and trade PR background, strong UK national media contacts, Scottish PR experience preferable, proven strategic ability and the skills to help manage and develop the 7-strong team.
Salary commensurate with experience, plus eligibility for company pension and profit-share schemes. The agency has its head office in Edinburgh, plus offices in London and Glasgow.
Apply to MD, Robyn Glynne-Percy at www.profileplus.co.uk
 PRISM - A new online PR service from Profile Plus
Leading leisure and lifestyle PR agency Profile Plus has launched a new online PR service named PRISM (PR, Internet & Social Media).
The new service will be available on a project, campaign, crisis communications, or a retained basis, and will be tailored to each client’s needs. Profile Plus will provide education and training for clients in the area of new media, to establish an understanding of the platforms involved. The agency will then carry out an online audit to outline the client’s current profile online. This will allow Profile Plus to create an online strategy based on where the client is starting from, where they would like to be and how we are going to achieve this.
The principle strategy of the PRISM service lies in identifying key influencers online and developing the client’s presence in areas that are used by their target market, to engage in direct conversations with the target market, build links to the client’s website, create advocates for the brand, and to monitor and evaluate the client’s online profile as it grows.
Other elements of the service include creating and maintaining an online media centre with a comprehensive multimedia library of audio, video and high quality images; creating and distributing social media news releases with multimedia content; liaison with online media outlets for editorial coverage and promotions; creating and maintaining company blogs; creating professional podcasts and vodcasts; producing e-newsletters, and providing copy for websites.
The agency can also provide, through partnerships, full web design and search engine optimisation services. These items can be seen as a ‘menu’ from which a client can choose the tools that will work for them, and decide how much support they need on each item from Profile Plus.
While Profile Plus has been engaged with new media for some time, we believe now is the time to launch a dedicated online PR service with an expanded offering, as the new media sector goes from strength to strength.
The rise of web 2.0 has forever changed the nature of communications between businesses and their stakeholders. We believe that PR is in a unique position to harness the opportunities presented by this shift, and act as a bridge between traditional and new media. However, we do believe that collaboration works best in this area, so we will also bring together relevant creative agencies working for a client, for example in marketing or search engine optimisation, to achieve cohesive and integrated results.
For further information, or to discuss your next step towards an integrated online PR strategy, please contact Managing Director Robyn Glynne-Percy on 0131 554 6111 or rgp@profileplus.co.uk.
For further information on Profile Plus, please visit, www.profileplus.co.uk.
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