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The Client: Ian Macleod Distillers Ltd
Campaign:
Launch of Smokehead single malt whisky to the modern, discerning drinker.
Result:
The advertising and sales promotion budget was limited, so the company turned to PR to raise awareness of this new brand. Between the trade and consumer coverage over 30 features appeared in the first three months (providing a 15 times return on investment) and all 19,000 products from the original bottling sold out in the first four months.
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 "Robyn and her team are very quick to act…Profile Plus definitely stand out as a very prolific company…[it is] easy to differentiate them from the rest of the pack"
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