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The Client: easyJet
Campaign: The easyJet city centre beach stunt.
Profile Plus successfully devised, researched, commissioned and project managed easyJet’s city centre beach in Edinburgh using a one-off spectacular 3-D artwork. Profile Plus also organised promotional staff and materials and handled all media liaison.
Result: Footfall at the event was approx 10,000.
500 flyers and 350 promotional items were handed out and 54 people took part in the free salsa lessons.
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 “Delighted with the EXCELLENT work Profile Plus is doing for us which is now generating great PR momentum, coverage and opportunities”
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