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The Client: Rufflets Country House
Campaign: Created the concept of a “wrinkle-free” menu containing anti-oxidant dishes to create a “buzz” and increased media coverage for the restaurant.
Result: Generated £25,000 worth of coverage in national, local and Scottish media.
Coverage included The Sunday Times Travel Magazine, The Times Body & Soul, The Herald, The Daily Mail and BBC Radio Five Live.
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 “Profile Plus got a lot of coverage for us, particularly in the Scottish press but also in trade publications and…national coverage…overall we are extremely pleased with the work Profile Plus has done for us and we have had a lot of fun along the way”
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