Campaign: Corporate PR programme to rebuild the reputation and communicate key messages about Scotland’s iconic drinks brand
Result: Major articles were placed in influential business media communicating the strategic change in direction and profiling new management. Public perception of the company changed from one of secrecy and lack of understanding, to support for the new strategy.
We have been delighted with the Public Relations which Profile Plus has managed on our behalf.
They secured over £35,000 of promotional time and over 450,000 audience for a modest budget affordable to us as a small boutique hotel. Thank you Profile Plus for your support.
Ian Halifax,Polmaily House Hotel (two month campaign)
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